The LG 50NANO766QA.AEK 50" Ultracell ultra HD/Smart Tv is packed with a variety of amazing features, tailored for your viewing.

BURSTING WITH THE ESSENCE OF PURE COLOR

LG NanoCell TV redefines colour with Pure Colours and Real 4K

ESSENTIAL COLOUR TECHNOLOGY

LG NanoCell technology filters out impure colours from RGB wavelengths using nanoparticles

REMASTERED PURE COLOUR POWERED BY INTELLIGENT PROCESSING

The 5 Gen5 AI Processor 4K analyses and optimizes the original content for improved quality

CONVENIENCE TAILORED TO YOUR NEEDS

The LG NanoCell TV has a voice-activated interface that is personalized for you

BRING FANTASY INTO YOUR HOME

Enjoy your favourite movies in stunning Pure Colour on the ultra-large screen of the LG NanoCell TV

HDR 10 PRO

All types of content are displayed with greater contrast by using dynamic tone mapping on a frame-by-frame basis for a more impactful and immersive viewing experience

AAA GAMING BEGINS WITH NANOCELL GAMING

Transform your gaming experience with fast, smooth gameplay and feel completely immersed in the game

KEEP YOUR GAMING SIMPLE

Support for Google Stadia provides instant access to thousands of games without the need for additional hardware. With ease, select your favourite genres. LG NanoCell now supports NVIDIA GeForce Now, a cloud gaming platform that brings the latest PC games directly to your TV. You can even pick up where you left off thanks to connectivity with different devices

• LG NanoCell technology for pure colours and sharp 4K Ultra HD picture
• Scintillating and atmospheric sound quality with AI Sound Pro
• webOS smart platform with Netflix, NOW, Disney+ and more
• Instant movie theatre with FILMMAKER mode and HDR
• Enhance your gaming experience with built in Game Optimiser & ALLM
• Energy efficiency rating: G